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The Asian Football Confederation (AFC) kicked off a series of social responsibility activities today in conjunction with the AFC U-14 Festival of Football 2016 for the ASEAN zone in Bandar Seri Begawan, Brunei Darussalam.

In collaboration with the Ministry of Health, Ministry of Culture, Youth and Sports, National Football Association of Brunei Darussalam (NFABD) and the AFC, the first activity of the five-day social responsibility programme focused on a health awareness campaign specifically catered for the local community.
Stars from the Brunei national team players led the initiative, distributing some 10,000 pamphlets covering critical issues which include obesity, diabetes and anti-smoking.
The event has been designed in alignment with the AFC’s new Vision and Mission, with health being one of the five focus areas of social responsibility.
AFC President Shaikh Salman Bin Ebrahim Al Khalifa said: “The AFC has always placed great importance on using football as an enabler for social development. At the forefront of our new Vision is the desire to enrich and improve communities across the continent.
“Through these efforts, the AFC is delighted to play a role in ensuring that football continues to leave a lasting impact on Asia’s future generation.”
Expressing his gratitude, NFABD President, HRH Prince Sufri Bolkiah said: “The National Football Association of Brunei Darussalam and our partners would like to thank the AFC for this generous and inspiring initiative. This is a milestone event for football in Brunei and it provides an excellent basis for us to deliver better quality programmes throughout the nation.”
Day two of the programme will see some 50 grassroots coaches, physical education teachers as well as representatives from NGOs, government agencies and the corporate sector gather for a “Holistic Development through Social Responsibility” seminar, which will focus on individual, community and social development through football.
In the coming days, a plethora of activities have been planned including a contribution to children from an orphanage and less fortunate families as well as a festival and stadium awareness campaign.