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Bandar Seri Begawan: In conjunction with the Asian Football Confederation (AFC) U-14 Regional Festival of Football 2016, the AFC in partnership with the National Football Association of Brunei Darussalam (NFABD) held a one-day seminar today themed 'Holistic Development through Social Responsibility' at the NFABD House in the country’s capital of Bandar Seri Begawan.

A total of 50 participants from the government and private sectors, undergraduates, and NGOs gathered for four key presentations on social development and engagement, anti-doping, health awareness delivered by Dr Annathurai Ranganathan, AFC Head of Social Responsibility, Mike Wong, NFABD Technical Director as well as Dr Danish Zaherudin from the Sports Medicine & Research Center of the Youth & Sports Department in Brunei.

Dr Rachvind Singh from Malaysia, who is also providing his medical expertise to the AFC U-14 Regional Festival of Football 2016, also shared on the FIFA 11 for Health programme, which focuses on using football to help improve children’s knowledge, attitudes and behaviour towards vital health issues.

In his welcome address, guest-of-honour, Pengiran Haji Mohiddin bin Pengiran Haji Badarudin, NFABD's General Secretary expressed his gratitude to the AFC for implementing the meaningful programme in Brunei, adding further the first-of-its kind programme would strengthen the foundations for grassroots coaches to deliver better quality programmes throughout the nation in the longer-term.

He also noted the powerful force of football to raise awareness on health and social issues facing the country’s youth, urging participants to leverage on the opportunity to create a lasting impact on the country’s future generation.

The seminar is part of a five-day social responsibility programme taking place in Brunei, with players from the Brunei national team launching the festivities yesterday, distributing some 10,000 pamphlets covering critical issues which include obesity, diabetes and anti-smoking.

In the coming days, a plethora of activities have been planned including a contribution to children from an orphanage and less fortunate families as well as a festival and stadium awareness campaign.